HR policy set-up for small companies

You build the handbook, core policies and onboarding process for companies of 10 to 100 people, so the founder has documented HR basics that meet compliance rules before problems start.

Who pays
Founders and operations leads at companies of 10 to 100
Typical price
$1,000 to $5,000 per handbook
Start-up cost (estimate)
$500 to $2,500
Time to first offer (estimate)
2 to 4 weeks
■The problem

See the problem this business solves.

Small companies hire fast and run on unwritten rules. Federal obligations grow with headcount: the EEOC says Title VII and the ADA apply at 15 employees and age discrimination law applies at 20. The Department of Labor recovered more than $259 million in back wages for 176,957 workers in fiscal year 2025.

Founders put HR paperwork off until later, and a full-time HR hire competes with sales and engineering roles for budget. Free online templates miss state rules and how the company actually works.

■How it works

Follow the 3 steps from first call to paid work.

01

Intake call

You review headcount, the states where people work, current documents and open issues, then quote a fixed package.

02

Build

You draft the handbook, core policies, onboarding checklist and required postings, and arrange review by an employment attorney.

03

Handover

You train managers on the new policies and offer an annual review or a monthly retainer for updates.

■Who buys

Know who pays and why they say yes.

The buyer

Founder, COO or head of operations

They handle HR on top of their main job and feel more exposed as headcount grows.

The budget

Operations or admin budget, usually released by a funding round, a first employee complaint, or crossing 15 or 50 employees

These moments make the risk visible and set a deadline.

What buyers pay: A new handbook from an HR consultant costs $1,000 to $5,000. US HR retainers run $500 to $5,500 a month. Upwork HR consultants have a median of $50 an hour, and advanced consultants charge $100 to $150+.

Where to meet them

Local chambers of commerce, SHRM chapters, founder groups and accountants' client lists

Small employers ask people they trust in these circles to recommend HR help.

■First clients

Find your first 3 clients here.

There are 4 places to start, in the order most people find their first buyers.

1

Your network

Tell former colleagues and managers who have moved to small companies that you set up HR foundations for a fixed fee.

2

Referral partners

Build relationships with CPAs, payroll providers, insurance brokers and employment attorneys whose clients ask them HR questions.

3

Associations

Join your local SHRM chapter and chamber of commerce, and run short sessions on what changes at 15 and 50 employees.

4

State checklists

Publish plain checklists of required policies and postings for the 1 or 2 states you know best.

■Risks

Check what could stop this business.

Every idea has weak spots. These are the ones to test before you spend money.

Keep to HR practice, have an employment attorney review each handbook, and state that limit in your contract.

Start with 1 or 2 states you know, and follow a regular update source such as SHRM or each state’s labor department.

Sell customization, manager training and rollout, which templates do not include.

Offer an annual policy review or a small monthly retainer at handover.

■Related

Compare it with ideas from the same careers.

Starts from this career

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Contract playbooks for startups

Healthcare

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Finance

Month-end close set-up for startups

■Sources

Check the numbers behind this idea.

■Free live training, once a month

Test this idea against your own career at The Shortlist.

You bring your career history. You leave with 3 candidate directions of your own and the 4 tests that cut them down to one.

Ask us anything.

Questions about the toolkits, Plan A, mentorship, or whether any of this fits where you are right now. Send it here and a real person answers, usually within a day.

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