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Everything nobody tells you about leaving, in the order you tend to hit it. Written for a business of 1.

The Health Insurance Question That Stops People From Leaving

For a lot of people this is the single line item standing between them and handing in their notice. It is worth pricing properly rather than imagining, because the real figure is knowable.

Before You Leave

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Building a Week That Survives a Bad Monday

When you are the whole company, 1 rough day can take the rest of the week with it. A working week that holds up under a bad start is designed rather than willed into place.

Staying Solo

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How to Buy Yourself 6 More Months Without Earning Another Cent

Runway is usually treated as a fixed number you either have or do not. It is closer to a set of choices, most of which are still open, and a few are worth more months than a small new client would be.

Year 1

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The Health Insurance Question That Stops People From Leaving

For a lot of people this is the single line item standing between them and handing in their notice. It is worth pricing properly rather than imagining, because the real figure is knowable.

Before You Leave

Read the piece →

Building a Week That Survives a Bad Monday

When you are the whole company, 1 rough day can take the rest of the week with it. A working week that holds up under a bad start is designed rather than willed into place.

Staying Solo

Read the piece →

How to Buy Yourself 6 More Months Without Earning Another Cent

Year 1

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What to Say When Someone Asks What You Charge

The pause before you answer is where most of the money goes. A price you can say out loud without flinching is a skill you can build on purpose, and it has more to do with what you say next than with the number itself.

First Customers

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Where Your First 10 Customers Actually Come From

They almost never arrive from the channel you spent the most time on. The pattern in how solo businesses land their opening handful is consistent enough to plan around, and it starts closer to home than most people expect.

First Customers

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The First 90 Days Are Quieter Than You Expect. Here Is What to Put in Them.

Nobody warns you that the hardest part of the early months is the silence. That empty calendar is either the most productive stretch you will ever have or the one that quietly ends the business.

First 90 Days

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