Each small business toolkit here is a working document for one thing that decides whether a solo business survives. You open it on the day you need it and use it the same afternoon, with the frameworks, the decision points and the templates ready to fill in.
Each toolkit covers a different skill a solo business runs on. They follow a sequence, because the answer to each question depends on the one before it.
What exactly am I selling, and who does it matter to?
Where is money already moving that I could reach?
How do the right people find out that I exist?
How do I turn what I know into posts that bring in clients?
How does a conversation turn into a paying customer?
How do I keep the business lean enough to sustain itself?
You do not have to buy them in that order, and most founders do not. Start where you are stuck. If you are not sure where that is, start with the first one, because every other toolkit builds on it.
New to the model? See how a solo expertise business comes together →
Each small business toolkit is complete on its own and covers a single skill in full. None of them is padded, and none of them repeats another.
Turn what you already know how to do into something a market will pay for, again and again.
Find a market with buyers already spending, few competitors, and a way in you can actually use.
Get found by the people who need you, with no budget, no agency and no team.
Make posts that bring in clients, even if you have never thought of yourself as a content creator.
Close a deal in conversation without turning into a pushy salesperson.
Keep your business lean enough to sustain itself while it grows.
Each toolkit is $199 on its own. The set costs less than 5 toolkits bought separately, so you save 29 percent.
All 6 are included in Plan A, our launch program, with 16 hours of 1:1 coaching. Join Plan A within 60 days of your first toolkit purchase, and what you paid comes off your Plan A price.
Instant download, so the sale is final. If you buy the wrong single toolkit, tell us within 7 days and we will move what you paid to the right one. We do this once per customer.
Plan A is our 8-week business launch program: 16 hours of live 1:1 time with a successful solo business owner to build and launch your own. Buy a toolkit now, and if you join Plan A within 60 days of your first toolkit purchase, everything you paid comes off the program fee.
What you paid comes off in full. Buy the complete set and all $849 comes off.
Buy any toolkit, or the complete set. Your 60 days start on your first purchase.
Apply to Plan A. Applying takes about 10 minutes.
Join within the 60 days. Your checkout link already takes off what you paid.
Each toolkit solves one specific problem for a founder who is already building. If you have not started yet, buying one now will not get you unstuck.
Start where you are stuck. If you cannot say what you sell, start with the expertise business model, because every other toolkit assumes you have answered that. If you know what you sell but not who buys it, start with the niche. If you have both and no customers, start with closing.
Once you know what you sell and who buys it, social media content is how you put it in front of buyers every week without an ad budget.
Each one is a downloadable document you work through, with worksheets and templates included. The length depends on the subject, because each one covers its skill completely. None of them is padded, and none of them is a summary.
Not at once. Most founders buy 1, use it, and come back for the next one when they hit the next problem. The set saves you $345, so it is the cheaper option once you need more than 4.
What you already paid comes off the price of the set. You never pay for the same thing twice.
Annual plans include them. Both annual plans, Grow (2 sessions a month) and Scale (4 sessions a month), unlock all of them after your first 30 days. Monthly members unlock 1 Toolkit for each month they stay. See Uncommon Mentorship.
These are instant downloads, so the sale is final. If you buy the wrong one, tell us within 7 days and we will move what you paid to the right one. We do this once per customer.
That is why every toolkit page explains the problem it solves and who it is not for before you reach the button. If a page has not convinced you that it fits your situation, do not buy it.
No, and most buyers are not. We wrote them for founders working evenings and weekends around a job, which is exactly when keeping the business lean and running things on your own matter most.
We built them on how markets, buyers and solo businesses behave, so they stay useful long after today’s platforms and tools change. If we revise a toolkit enough to make it a new edition, we sell that edition separately and you will hear about it first.
No. Plan A, our launch program, includes all the toolkits, so if you join within 60 days of your first toolkit purchase, what you paid for toolkits comes off your Plan A price, up to $849.
Then a toolkit is the wrong first purchase. Come to the free live session first, decide on a direction, and buy the system for it afterward.
The fillable toolkits cover what a business of 1 runs on: the model, the market, reaching buyers, closing them, selling through content, and staying lean and sustainable. The complete set is $849, which saves you $345 over buying them one at a time.
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