■Partners

Reach professionals building a business of their own.

Brand partnerships with This Uncommon Life put your product in front of experienced professionals who are leaving a job to start a one-person business. You meet them at the moment they choose their bank, their software and their advisors.

■How we work

How This Uncommon Life earns its keep.

We have no investors. Our revenue comes from the people we serve, and every price is published on our site.

Free

The Shortlist, free tools and The Solo File

A free 60-minute training once a week, planning tools and our newsletter. This is where most people meet us.

From $199

Uncommon Toolkits

Working documents for the things every solo business has to get right, $199 each or $849 for the complete set.

$3,800

Plan A

8 weeks of 1:1 coaching to choose a direction and build a solo business around it.

From $199 a month

Uncommon Mentorship

Ongoing 1:1 mentoring from founders who run solo businesses, once a business is running.

Ticketed

Uncommon Events

Evening Salons in cities, an annual Summit and small Retreats for solo founders.

■Our audience

Meet the solo expertise founder.

Our readers are mid-career professionals who turn what they know into a one-person business: consultants, advisors, fractional leads and specialists who sell a service. There are 3 groups we serve.

01

Still in a 9 to 5

The largest group. They want to leave on a plan, with an offer and a first client lined up before they resign.

02

Freelancing already

They have income and want a business: a clear niche, a repeatable offer and clients who find them.

03

Left to build, stuck

They left a job to start something, and they want it to start paying before their savings run out.

■The market

See the market our readers belong to.

These figures describe independent workers and one-person businesses across the US.

72.9M

Americans did independent work in 2025.

5.6M

independents earned more than $100K in 2025, up nearly 19% from 2024.

80%

Nearly this share of independents plan to stay on this path or grow their business.

30.4M

US businesses had no employees in 2023.

84%

of new solopreneurs paid their start-up costs themselves.

43.5%

of solopreneurs paid at least 1 contractor in 2025.

■Why partner with us

Get in front of founders while they choose their tools.

Timing

They are setting up for the first time

Our readers open business bank accounts, pick accounting and legal help, buy insurance and choose software while they work with us.

Fit

A focused, experienced audience

Every reader is building a service business from a career they already have, so your message reaches people it applies to.

Trust

Only what we would recommend

We feature partners we would suggest to our own clients, and every sponsored placement is labeled.

Formats

Built with you

We are early, so we set the format with each partner and write the placement in a voice our readers already trust.

■Ways to partner

Compare brand partnerships by reach and price.

Prices scale with audience size. We confirm your rate with current subscriber and follower counts before you book.

Newsletter

Newsletter sponsorship

A labeled sponsor block in The Solo File, our newsletter that takes a real solo business apart in every issue. 1 sponsor per issue.

Add a dedicated email for 3 times the Presenting rate. Book 4 issues and take 10% off.

Classified
$9
per 1,000 subscribers, from $45
  • 1 line of text with your link
  • Placed near the end of the issue
Featured
$17
per 1,000 subscribers, from $85
  • A block with your logo and 40 words
  • Placed in the middle of the issue
Presenting
$30
per 1,000 subscribers, from $150
  • Your logo and 60 words at the top
  • 1 presenting sponsor per issue
Events

Event sponsorship

Support an Uncommon Salon in a city you serve, the annual Summit or a Retreat, with a speaker slot, a demo or a hosted evening.

Salons host 20 to 40 guests. Summit and Retreat partnerships start at $3,000, quoted per event.

Supporter
$750
per Salon
  • Your logo on the event page and emails
  • A thank-you from the host
  • A table for your materials
Host Partner
$1,500
per Salon
  • Everything in Supporter
  • A 2-minute welcome and 2 guest seats
  • A feature in the recap email
Presenting Partner
$3,000
per Salon, limited to 1
  • Your name on the Salon
  • A 5-minute talk
  • The list of guests who opt in to hear from you
Social

Social media content sponsorship

A sponsored post or a short video series on our channels about a problem your product solves for solo founders.

Prices shown are for a combined audience under 10,000 followers. Add usage rights for your own ads at 40% more.

Spotlight
From $400
per post
  • 1 sponsored post on LinkedIn or Instagram
Series
From $1,500
per series
  • 3 short videos
  • Posted to Instagram, TikTok, YouTube Shorts and LinkedIn
Channel Partner
From $2,500
per month
  • A Series and a Spotlight
  • A Classified in the newsletter
■Submit interest

Tell us what you would like to build together.

Share a little about your company and the partnership you have in mind. We read every request and reply by email.

Have these ready

1 sponsor per newsletter issue. Every placement is labeled, written with you and priced for its format.

Partner Interest

Ask us anything.

Get a quick answer below, or message our team and a real person replies within 2 business days.

Tap a question for a quick answer.

A real person replies within 2 business days.

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