Each day you get 1 short lesson and 1 task by email. By day 5 you have your offer written down: who it is for, what they get and what you charge.
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You walk away with 3 valuable things at the end of the 5-day challenge.
A business direction that says who you help, with what problem, and what transformation your customers will experience.
A product or service offering that says who it is for, what problem it solves, the results they get, what is included, and how long it takes to get results.
A price set against what your buyers already pay for the same problem at competitors. It needs to be what your target customers can afford to and willing to pay.
By day 5, your offer answers 4 questions. Here is a real one from April Dunford, who runs a solo positioning business with no employees.
Sources: aprildunford.com and the Creator Science podcast interview with April Dunford.
It is for B2B tech companies with a product already selling and a sales team.
Their leadership team agrees on its positioning and turns it into a sales pitch.
It is a facilitated 3-day workshop, held in person or remotely.
Her website lists $50,000 for a startup workshop.
Every task builds on the one before it. Each one fits into an evening after work.
Use the method from The Shortlist, our free training, to write your business direction in 1 clear sentence.
Turn your direction into 1 offer: the result your buyer gets, what is included and how long it takes.
Study 3 businesses that sell to the same buyer, then change 1 thing so your offer stands apart.
Use the prices you found and what the problem takes from your buyer to set 1 fixed price.
Put your offer on 1 page and submit it to finish the challenge.
Submit your written offer on day 5 to finish. Then pick 1 of these 2 rewards and use it within 30 days.
If we accept you into Plan A, our launch program, you pay $3,420, or 4 monthly payments of $895, instead of $3,800.
Get the complete set of Uncommon Toolkits for 10% less than the $849 set price.
Day 1 starts from what you already know, so you do not need an idea to begin.
Day 1 walks you through the Shortlist method, so you can narrow your ideas to 1 direction.
Days 2 to 5 turn your idea into an offer a buyer can say yes to.
Yes. You only pay if you later choose Plan A, our launch program, or the toolkits, and finishing the challenge gets you 10% off either one.
No. Every lesson and task comes by email, so you work on your own schedule.
Yes. Everything comes by email, and each task is sized to fit into an evening.
Submit your written offer on day 5 using the form in that email. Your reward arrives by email right after.
30 days from the day you finish. Use it on Plan A, our launch program, with the Head Start Award price, or on the complete set of toolkits.
You keep your offer. If you want help building the business around it, apply to Plan A, our launch program, with the Head Start Award price.
Go from business idea to a priced offer in 5 days with our guidance delivered straight to your inbox.
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