05Close Every SaleGuide and fillable toolsDownload
Claim
Claim
Buyers say yes after a conversation in which they finally feel understood. You can rehearse a pitch, but you have to build that understanding. This is a selling system for a business of 1, built so the outcome stops depending on how you feel that morning.
A sales call for a business like this is a conversation in which the buyer works out whether you grasp what is wrong in their world. They buy when they feel heard, and when what you do is clearly an answer to the problem they are living with. No amount of polish substitutes for that.
A run through of everything your service includes tells a buyer you have one speech and they are getting it. They can hear the difference between a person responding to them and a person waiting for their turn. The features that impress you are rarely the ones that solve their problem.
You lead by asking about their situation, following what they actually said and letting your planned question go, and staying with it until the frustration underneath the opening version comes out. People can tell when interest is performed. They can also tell when it is not, and that is the moment they start deciding in your favor.
A hired closer works from a script and stops where the script stops. You can answer whatever comes up, because you do the work. Turn how you do that into a system built around your business, and it stops being a personal talent. It becomes something you can train a salesperson on, the day you would rather not be the one selling.
They follow the order a sale actually happens in, starting well before a buyer books a call and ending after you get paid.
By the time a prospective customer gets on a call with you, they have already formed most of their opinion, from your site, your posts and anything of yours they have read. Good storytelling does half of this job before you open your mouth.
Buyers open with a tidy version of the problem. The real one comes out later, and only if the first part of the call earns it. This is the half of the conversation that decides the other half.
Bring up your work at the moment it answers something they just said.
You should know your own service well enough to take it apart in your head. What a buyer hears should only ever be the parts that answer the problems they described earlier in the call.
A buyer who has already been helped by you, inside the call, is no longer weighing up a claim. They are deciding whether they want more of something they have just experienced, which is a far shorter distance to travel.
Your price belongs on the page a buyer books from, so no buyer arrives on the call discovering it. What is left for the call is the concern underneath an objection, which is almost never about the money.
Sales are lost in the days after the call far more often than during it. Nothing here involves urgency tactics, because a buyer choosing who to trust does not respond well to being hurried.
A written process is the thinking you did on your best call, held somewhere other than your memory, so that every conversation starts from the strongest version of your judgment. The alternative is starting from whatever mood you woke up in.
Every part above has a tool attached to it. You are filling these in, which is the difference between a toolkit and a course.
It checks every place a buyer meets you before the call against one voice, one promise and one story.
It sets what you ask before a call gets booked, so the conversation opens with context and you skip the 20 minutes of background.
It gives you questions that move a buyer from the tidy version of the problem to the one that actually keeps them up at night.
It holds your own relevant experience, written up in advance, so the right story is ready the moment a buyer describes their situation.
It maps everything you sell to the problem each piece solves, so you only talk about what the buyer raised.
It matches the pieces of your expertise you can hand over live to the problems buyers most often bring.
It covers how to say your price, what each common objection usually means underneath, and what to say back.
It is the note you send within a day of the call, so the buyer has everything in one place and the next step is obvious.
It writes the messages you send after the call so they sound like you remember the buyer, and it ends the sequence cleanly.
It puts your process and your philosophy in writing, with a call notes format that turns every conversation into research.
You will know what to ask, when to stop asking, which parts of your work to talk about, how to say your price, and what to do in the days after. And it will all be written down, so it belongs to the business.
Included in Plan A, our launch program, with the other 5 toolkits and 16 hours of 1:1 coaching.
Instant download, so the sale is final. If you buy the wrong toolkit, tell us within 7 days and we will move what you paid to the right one. We do this once per customer.
Your toolkit appears in the Downloads tab of your customer dashboard after you buy, so you can come back to it whenever a decision comes up.
Plan A includes all 6 toolkits and 16 hours of 1:1 coaching. You work through them against your own business over 8 weeks.
Every mentorship plan includes the Uncommon Toolkits. Paid monthly, you unlock 1 toolkit a month. Paid yearly, you get every toolkit after 30 days.
Each part explains the thinking behind a decision, shows case studies from several backgrounds and hands you a fillable tool to make it. A summary page holds your finished work.
Each toolkit covers one specific decision. If that is not the decision in front of you, another one here will help you more.
You can have the right offer, the right market and a steady flow of interested people, and still watch every conversation end without a decision. This toolkit closes that gap, and it assumes you already know what you sell, who buys it and how they find you.
You get the complete set for $849 instead of $1,194 bought one at a time.
Plan A takes this material and the other 5 toolkits and runs them against your own business, on a fixed sequence with a real end date and a standard you have to reach to graduate. You come out with the business live and running.
Plan A is our 8-week business launch program: 16 hours of live 1:1 time with a successful solo business owner to build and launch your own. Buy a toolkit now, and if you join Plan A within 60 days of your first toolkit purchase, everything you paid comes off the program fee.
What you paid comes off in full. Buy the complete set and all $849 comes off.
Buy any toolkit, or the complete set. Your 60 days start on your first purchase.
Apply to Plan A. Applying takes about 10 minutes.
Join within the 60 days. Your checkout link already takes off what you paid.
At 18, I moved from China, on a full scholarship, to the US with 3 suitcases, on my own. By my mid 20s, I was making over 6 figures at a Fortune 500 company in New York City and owned a home. I was winning in life, or so it seemed.
Deep down, I wanted to build my own dream, not someone else's. So I self-petitioned my EB-1A green card, planned my business on my lunch breaks, and within months quit to start a profitable-from-Day-1 education tech company as a first-time solo founder. Today, I run several solo expertise businesses while traveling the world.
This Uncommon Life is how I help you do the same: build your Plan A on your lunch breaks, so you never have to ask anyone's permission to take a vacation again.
Read my full story →Follow Stella
These reviews are about 1:1 mentoring with Stella, not about this toolkit. Reviews of the toolkit itself will appear here as buyers send them in.
My session with Stella was exceptionally informative and truly inspiring. She offered plenty of go-to-market strategies and tactics.
Highly recommend if you’re looking for a no-bullshit, warm, and all-in mentor for your startup.
Working with Stella Guan was eye-opening for our up-skilling platform.
No, and a program that promises that is selling you something. Some buyers cannot afford it, some are not ready, and some were never going to buy from anyone. This toolkit makes sure you stop losing the ones you should have won.
The opposite is closer to the truth. Almost everything people hate about selling comes from a version of it built for high volume and low trust: pressure, urgency, scripts, chasing. None of that works when a buyer is choosing who to hand a serious problem to, so none of it is here. What is here is closer to being good at a conversation, which is a thing most senior professionals already are.
Yes, and we wrote it for you. If you spent a career in a role where the work came to you through an employer, finding it yourself is a new skill, and the material starts there.
It is built for that case. A high price is exactly why the trust part of the conversation matters more than the presentation, and why pressure backfires so badly. Part 6 deals with publishing a price that some part of you thinks is too high, which is a common reason founders undercharge for a first year.
Neither. It is a written guide with 10 fillable tools built into it. The writing does the teaching: each part explains the thinking behind it, walks you through how to make the call your own, and shows a real case, and then hands you the tool for that part with instructions for filling it in. What you will not find is a video library, a login, a drip schedule or anything that expires.
A focused weekend gets you a first complete pass and something you could run your next call from. The story bank and the objection playbook then keep filling out over the following months as you take more calls, which is how they are meant to work.
What you paid here comes off the price of the set.
It is an instant download, so the sale is final. If you buy the wrong one, tell us within 7 days and we will move what you paid to the right one. We do this once per customer. That is why this page lists the contents part by part, names every tool inside, and says who should buy something else instead. If it has not convinced you that this is the problem you are stuck on, do not buy it.
The fillable toolkits cover what a business of 1 runs on: the model, the market, reaching buyers, closing them, selling through content, and staying lean and sustainable. The complete set is $849, which saves you $345 over buying them one at a time.
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