Bring your career history and whatever ideas you are carrying. You leave knowing how to choose a business idea, which direction is worth your next year, and what you need to prove before you bet on it. It works whether you have too many ideas or none at all.
That is how long you have until the next live session.
Almost every entrepreneurship program asks you to pitch them a great idea. What if you have several half-formed ones, or years of expertise, but that million-dollar business idea is still on the tip of your tongue?
Talented and creative people have lots of ideas because they are capable of doing so much. Today, it’s building an app to help children with learning disabilities. Tomorrow, it’s creating solutions for renewable energy. You have been going around in circles for months and still can’t get anything started.
You know you are capable of doing great things, but you just can’t turn your skills into a business people would pay for, and every business idea recommendation online is generic.
Both of these come down to the same problem. You can’t find your winning business idea without knowing the right framework. And you can’t get started without the right idea, or you risk losing years of your life going in the wrong direction. That’s what this free training helps you with.
You do the work during the session, using your own history with our framework, and you leave with clarity you’ve never had before.
Your strongest directions are already inside the work you have done. We help you find them, so you are not choosing from a list of businesses built for other people.
Most people arrive attached to a favorite. By the end you know whether it holds up, and if it does not, you know exactly why. That beats another year of wondering.
You leave with the direction most likely to work for you, and a short list of what still has to be true before you put money, your notice or a resignation letter behind it.
Every idea sounds good until you test it. Our framework puts each of your ideas through 4 filters, in order, and only the strongest make it to the end. The filters stay inside the session, where we run all 4 on your own ideas, live.
Where most favorite ideas fall out.
Revealed in the sessionWhere you find out if you can stand out.
Revealed in the sessionWhere you see if you can start this year.
Revealed in the sessionWhere you learn if it can pay you.
Revealed in the sessionIt runs in 8 parts: 40 minutes of method with a live exercise, then 20 minutes of sharing ideas and questions. There are no slides about mindset, and no half-hour origin story before anything useful starts.
The key elements that separate a great business idea from a bad one.
You have to steer the ship right to reach the right destination, and a wrong direction is expensive to undo.
The 4 filters that decide whether an idea has commercial viability.
A framework that digs an idea out of what you already do.
Exercise time. You dig into your own career, live, on paper or in a doc.
Post your idea in the chat, in a sentence or two.
How to take action once your idea is set.
Ask your burning questions in the chat. Stella answers every question, in the chat or by email the next day.
It is free, so you lose nothing either way. But an hour is an hour, so here is who we built it for.
At 18, I moved from China, on a full scholarship, to the US with 3 suitcases, on my own. By my mid 20s, I was making over 6 figures at a Fortune 500 company in New York City and owned a home. I was winning in life, or so it seemed.
Deep down, I wanted to build my own dream, not someone else's. So I self-petitioned my EB-1A green card, planned my business on my lunch breaks, and within months quit to start a profitable-from-Day-1 education tech company as a first-time solo founder. Today, I run several solo expertise businesses while traveling the world.
This Uncommon Life is how I help you do the same: build your Plan A on your lunch breaks, so you never have to ask anyone's permission to take a vacation again.
Read my full story →Follow Stella
Knowing what to build is the hard part, and after this hour you will have it. Building it takes a different kind of work, and most founders want help with that part. So near the end of the session we spend a few minutes on Plan A, the 8 week program this method comes from.
You leave with the direction, the reasons it holds up, and the specific things that still have to be true. The hour is free, and what you take away is yours to use however you like.
You prove the demand with real buyers, shape the offer, set the price, and work out how customers find you. You can take it from here on your own. It is also how many founders spend 2 years and a lot of money reaching an answer that Plan A, our launch program, gets you to in 8 weeks.
It is free. You do not enter a card when you register or during the session. We run the workshop because some of the founders who attend later apply to Plan A, our launch program, and that is the whole business model behind it.
Register anyway. We do not send recordings, but the training room stays open for 48 hours after the session, and we email you a link to save your seat at the next one. You will miss the live chat, which is where founders who already have ideas get the most out of it, so join at the start time if you can.
We built this session for you. The first half of the workshop works from a blank page, and the registration form asks whether you have ideas yet so we can follow up in a way that fits your situation.
Sometimes, and finding that out is worth an hour. More often your idea survives in a narrower, more specific form than the one you brought in. Either way, you leave knowing where it stands.
No. There is no camera and no microphone: you watch in your browser and take part through the chat. Write your real situation there, and Stella answers it in the chat or in the summary email the next day.
A list of business ideas does not know anything about you. It cannot know what you have been paid to do, who you can reach, or what you would refuse to spend the next 5 years on. Everything in this session comes out of your own history, so you leave with 1 direction you believe in.
Other attendees can see what you write in the chat, so keep anything confidential out of it. Your first name is enough. We never share or publish anything you write in the registration form.
It runs once a month in the same format. If this date does not work, register anyway and we will let you know about the next one. We update the material as the questions change, so a later session is just as good.
Get 1 short lesson and 1 task a day by email. Finish all 5 and earn 10% off Plan A, our launch program, or the complete toolkit set, your pick.
You will leave knowing what you would build, why that one beat the others, and what has to be true before you commit to it. Most founders have been going around in circles on that question for months.
Save your seat.
It runs once a month. If this date does not work, register anyway and we will let you know about the next one.
Start somewhere free. The Solo Business Idea Worksheet walks you through turning the skills people have already paid you, or your employer, for into business ideas you could actually sell. It is the question every toolkit assumes you have answered.
Get a quick answer below, or message our team and a real person replies, usually within a day.
Tap a question for a quick answer.
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