Online training courses for companies whose onboarding still lives in old slide decks

You turn a company’s old onboarding and compliance slide decks into short interactive online courses that staff can take at their own pace from any office.

Who pays
HR and L&D leaders at mid-size and large firms
Typical price
$100 to $150 an hour for experienced freelancers
Start-up cost (estimate)
Under $3,000
Time to first offer (estimate)
3 to 6 weeks
■The problem

See the problem this business solves

Onboarding at many companies is still a stack of slides that new hires click through or sit through in a meeting. Gallup reports that only 12% of US employees say their company does a good job of onboarding. Only 29% of new hires feel fully prepared and supported to excel after it.

The HR team knows the material is dull and out of date, but it has no course builder on staff. Building courses takes real time. Chapman Alliance research cited by Leading Learning puts the average at 79 hours of work for 1 hour of basic e-learning.

■How it works

Go from first call to paid work

01

Free deck review

You review their current onboarding and compliance decks and show a short sample module built from 1 of them.

02

Fixed-scope course

You propose a flat fee for the first course, with a script, a storyboard review and 1 round of changes.

03

Course library plan

You publish the course on their learning platform and offer to convert the rest of their decks in planned phases.

■Who buys

Know who pays and why they say yes

01
The buyer

Head of HR or L&D

They own onboarding and compliance training, and they need every new hire to get the same training in every office.

02
The budget

Training and onboarding

Course building fits the learning budget, and a flat fee per course is easier to approve than an open hourly project.

What buyers pay: $100 to $150 per hour for experienced freelancers, sometimes up to $200 for specialized skills

03
Where to meet them

Multi-site and fast-hiring firms

Companies with many offices or steady hiring need the same training delivered to every new hire, wherever they start.

■First clients

Find your first 3 clients here

There are 4 places to start, in the order most people find their first buyers.

1

Your own network

Tell HR and L&D leaders you have worked with that you now build onboarding courses, and show them your sample module.

2

Learning platform partners

Learning platform vendors and their resellers meet clients who bought a platform and have few courses to put on it.

3

ATD chapters

Join your local Association for Talent Development chapter and share how you turned a slide deck into a short course.

4

LinkedIn before and after

Post a short before and after of a dull compliance slide and the interactive version you built.

■Risks

Check what could stop this business

Every idea has weak spots. These are the ones to test before you spend money.

Have their legal or compliance team approve the script before you build, since you design the course and they own what it says.

Fix the number of screens, the review rounds and the source material in your quote.

Ask which learning platform and file standard they use, such as SCORM, before you choose your authoring tool.

Check your current contract for IP and outside work terms, and build samples only from public material or your own.

■Related

Compare it with ideas from the same careers

Starts from this career
People and HR

Coaching for first-time managers who struggle to lead the peers they used to work beside

Operations

Process documentation for companies whose know-how lives in a few people's heads

People and HR

HR policy set-up for growing companies that have no handbook yet

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