Insurance credentialing for practices whose new clinicians wait months to get paid

You take a private practice’s new clinicians through insurance credentialing, from the CAQH profile to each payer application, and track every file until the insurer approves it.

Who pays
Private practices adding new clinicians
Typical price
$100 to $300 per provider, per payer
Start-up cost (estimate)
Under $500
Time to first offer (estimate)
2 to 4 weeks
■The problem

See the problem this business solves

Each insurer has to approve a new clinician before it will pay for that clinician’s visits. A 2021 MGMA Stat poll found 54% of medical practices said credentialing-related denials had gone up. MGMA also noted some payers were taking as much as 100 days to give a new provider an effective date.

The office manager often fits credentialing in between billing and the front desk, so applications stall and payer follow-ups slip. Medwave, a credentialing firm, estimates each application takes 10 to 20 hours per provider per payer.

■How it works

Go from first call to paid work

01

Free file review

You check one new clinician’s CAQH profile and payer list, then send back the missing items and the order to apply in.

02

Per-payer applications

You quote a flat fee for each payer application and submit them, with a shared tracker that shows the status of every file.

03

Monthly upkeep

You offer a monthly fee per provider to handle recredentialing, CAQH updates and roster changes as they come due.

■Who buys

Know who pays and why they say yes

01
The buyer

Practice owner or office manager

The practice cannot get paid for a new clinician’s visits until each payer approves, so every delay hits cash flow.

02
The budget

New provider onboarding

The fee is small next to the new clinician’s salary, and the practice wants that clinician billing as soon as possible.

What buyers pay: $100 to $300 per payer application, or $50 to $200 per provider each month for upkeep

03
Where to meet them

Group practices and therapy clinics

Growing practices add clinicians often, and each new hire has to be credentialed with every payer the practice accepts.

■First clients

Find your first 3 clients here

There are 4 places to start, in the order most people find their first buyers.

1

Your own network

Tell practice managers and medical staff colleagues you worked with that you now take new clinicians through payer credentialing for a flat fee per application.

2

Medical billing companies

Offer billing firms a referral fee for clients whose new providers are stuck waiting on payer approval.

3

State MGMA chapters

Join your state MGMA chapter and offer practice administrators a short talk on the most common reasons payer applications stall.

4

Practice owner groups

Answer credentialing questions in LinkedIn and Facebook groups for therapy and private practice owners, and offer a free file review.

■Risks

Check what could stop this business

Every idea has weak spots. These are the ones to test before you spend money.

Tell each client in writing that you control how fast and how cleanly you submit, and that the payer decides when approval comes.

You will hold ID numbers, license copies and malpractice details. Use an encrypted file share and sign a confidentiality agreement with each client.

Use a checklist for each payer and have the clinician confirm every detail before you submit.

Credentialing work needs no license, so the main check is any non-compete or outside-work clause with your current medical group or hospital.

■Related

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