Short workbooks that help you build the foundation of your solo business quickly, in 30-minute lunch breaks. Each one does 1 job, from finding the skill you can build on to testing your offer and giving your business a brand, and saves your answers as you type.
Each workbook fills 1 gap on the way from idea to launch. They follow the order most founders need them in, with our free tools in between.
Which of my skills can I build a business on?
Will the people I want to sell to pay for my offer?
How do I make my business look considered without a designer?
You don’t have to buy them in that order. Start with the step in front of you. Between them sit 2 free steps: The Shortlist, our live training, to pick your direction, and the 5-day challenge to write a priced offer.
New to the model? See how a solo expertise business comes together →
Each workbook is 1 job done in 30-minute sittings. Your answers save to your customer dashboard as you type, so you can stop at the end of a lunch break and pick up where you left off.
Find the skill you can build a business on, from real stories told by the people who know your work.
Test your written offer with 5 people who fit your buyer, then have a successful founder review your results by hand.
Give your business a brand you can use everywhere, made with AI and checked against a designer’s taste checklist.
The complete set · 6 toolkits + 3 workbooks
$849
for the complete set, $607 less than buying everything separately
All 3 Lunch Break Founder workbooks come free with the set. We are also throwing in a free live business mentoring session to use within 6 months of your purchase.
Plan A is our 8-week business launch program: 16 hours of live 1:1 time with a successful solo business owner to build and launch your own. Lunch Break Founder workbooks and Uncommon Toolkits share 1 credit. Join Plan A within 60 days of your first purchase, and everything you paid for either comes off the program fee, up to $849 in total.
Not ready to apply? Start with our free training →
What you paid comes off in full, up to $849 across workbooks and toolkits.
Buy any workbook or toolkit. Your 60 days start on your first purchase.
Apply to Plan A. Applying takes about 10 minutes.
Join within the 60 days. Your checkout link already takes off what you paid.
Each workbook does 1 job on the way from idea to launch. If you are already building and stuck on 1 part, a toolkit will help you more.
Not ready to apply? Start with our free training →
Start with the step in front of you. If you don’t know what you’re good at yet, start with Find the Hidden Talent. If you have a written offer that no buyer has seen, start with Validate. If your offer holds and your business still looks homemade, start with Brand with AI.
Each lunch break is 1 sitting of about 30 minutes. Find the Hidden Talent and Validate have 7 lunch breaks each, and Brand with AI has 9. With time for replies, Find the Hidden Talent runs over 1 to 2 weeks, and Validate runs over 2 to 3 weeks with the review.
It opens in your customer dashboard as soon as you pay, under Lunch Break Founder, with 1 chapter for each lunch break. Your answers save as you type, so you can stop and pick up where you left off.
Yes. Plan A founders get all 3 workbooks in their dashboard, and so do owners of all 6 Uncommon Toolkits.
Yes. Lunch Break Founder workbooks and Uncommon Toolkits share 1 credit. Join Plan A within 60 days of your first purchase, and everything you paid for either comes off the program fee, up to $849 in total.
The workbooks cover the steps before the build: finding your strength, testing your offer and branding your business, in 30-minute sittings. The toolkits cover the systems a business runs on once you are building, from choosing your niche to closing sales.
Each workbook opens in your dashboard as soon as you pay, so the sale is final.
You are good at what you do, and you are tired of building someone else’s dream. But every idea you come up with feels too risky, too vague or too late. In 60 minutes, learn how to turn your skills into a solo business that makes bank so you can build your own dream.
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