Each one is a working document for a single thing that decides whether a solo business survives. Every one of them is built to be opened on the day you need it and used the same afternoon, with the frameworks, the decision points and the fill in templates already there.
Buy the one you need now, or take the set and have the whole system on day 1.
Any single toolkit
All 6, the complete set
Buy the set and the full $849 credits toward your first year of Uncommon Company, where all 6 are included. Nobody pays twice.
These are not 6 versions of the same advice. Each one covers a distinct skill a solo business runs on, and they arrive in a sequence, because the answer to each question depends on the one before it.
What exactly am I selling, and to whom does it matter?
Where is money already moving that I could reach?
How do the right people find out that I exist?
How does a conversation turn into a paying customer?
How many months do I have, and how do I get more?
How does this keep running without consuming me?
You do not have to buy them in that order, and most people do not. Start where you are stuck. If you are not sure where that is, the first one is upstream of everything else in the set.
Each one is complete on its own and covers a single skill in full. Nothing here is padded to justify a price, and none of them repeats another.
Turn what you already know how to do into something a market will pay for, repeatedly.
There is a repeatable way to convert corporate expertise into a business model, and it works the same whether your background is design, finance, operations, legal, engineering or marketing. What changes is the input. The structure underneath does not, and this is that structure.
Find a market with buyers already spending, few operators, and a door you can actually get through.
Choosing a market is a research task with a method, not a hunch you have to trust. This is the method: how to see where money is already moving, how crowded a space really is, and whether you personally can get in.
Get found by the people who need you, with no budget, no agency and no team.
A bootstrapped business does not have an ad budget in year 1, and does not need one. Search, content, communities and partnerships can carry a solo business to a full book of work, as long as you know which ones pay back and in what order to build them.
Close a deal in conversation without becoming somebody you would not want to be.
Closing is a learnable skill, not a personality trait. You do not need sales experience or a natural talent for it. You need a proven structure for the conversation, and the language to use at each point in it, and that is exactly what this covers.
Survive long enough to find out, on a number of months you can actually name.
Time is the one thing you cannot buy back later, so resourcefulness is a core founder skill rather than a virtue. With spending protocols and a few deliberate strategies, the same savings can buy you twice the months, and months are what let a business get good.
Build it so the business does not route entirely through you, and year 2 is easier than year 1.
In a business of 1, the owner becomes the bottleneck by default. It takes deliberate design to prevent that: deciding early what gets automated, what stays manual, and what simply does not get done, so the business can grow without needing more of you.
The set costs less than 5 of them bought separately, and every dollar of it credits toward your first year of membership if you join later.
6 bought one at a time
The complete set
Join Uncommon Company later and the full $849 comes off your first year, where all 6 are included anyway.
These solve a specific problem for someone already in motion. If you are earlier than that, buying one now is the expensive way to stay stuck.
Start where you are stuck, not at number 1 out of tidiness. If you cannot name what you sell, start with the expertise business model, because every other toolkit assumes you have answered it. If you know what you sell but not who buys it, start with the niche. If you have both and no customers, start with closing. The operating system is the one to leave until after your first customer, since building systems before you have any is procrastination in a productivity costume.
A downloadable document you work through, with worksheets and templates included. Length varies by subject, because they are written to be complete rather than to hit a page count. None of them is padded, and none of them is a summary.
Not at once. Most people buy 1, use it, and come back for the next one when they hit the next wall. The set exists because the discount is real and because the credit toward membership makes it the cheaper path for anyone who was going to end up joining anyway.
What you already paid comes off the price of the set. The same applies going into membership: if you own toolkits and later join Uncommon Company, where all 6 are included, what you spent credits toward your first year. Nobody pays for the same thing twice here.
All 6 are included in full at every level of Uncommon Company. If you are already sure you want the membership, join and the toolkits come with it. The standalone prices exist for people who want the systems without the community.
These are instant downloads, so they are not refundable once delivered. That is exactly why every toolkit page states the failure it prevents and who it is not for before you reach the button. If a page has not convinced you it applies to your situation, do not buy it.
No, and most buyers are not. They are written for somebody working evenings and weekends around a job, which is when the runway and the operating system questions matter most.
They are built on how markets, buyers and solo operations behave, rather than on whichever platform or tool is current, so the substance holds for years rather than months. If a toolkit is revised substantially enough to be a new edition, that edition is sold separately and you will hear about it first.
Then a toolkit is the wrong first purchase. Come to the free live session instead, decide the direction, and buy the system for it afterward.
