■Free 5-day challenge

Build your winning solo business offer in 5 days.

Each day you get 1 short lesson and 1 task by email. By day 5 you have your offer written down: who it is for, what they get and what you charge.

  • 5 days
  • 1 task a day
  • Free
  • Start any day
Free challenge

Start the challenge.

You can unsubscribe with one click.

■What you leave with

Finish with an offer you can sell.

There are 3 things you keep at the end of the 5 days.

1 written offer

Who it is for, the result they get, what is included and how long it takes.

A price you have checked

A price set against what your buyers already pay for the same problem.

A list of people to tell first

10 people from your own network who fit your offer, so you know where to start.

■The 5 days

Follow 1 step each day.

Every task builds on the one before it. Each one fits into an evening after work.

Day 1

List what people already pay you for.

Write down the problems you solved at work that someone paid for, even when your salary covered it.

Day 2

Pick 1 buyer.

Choose 1 group of people who already spend money on the problem you solve best.

Day 3

Test it against 4 questions.

Check that buyers already pay for this, that few businesses serve them, that it fits your track record and what you need to cut.

Day 4

Set your price.

Price the result you deliver against what your buyer pays for the problem today.

Day 5

Write your offer.

Put your offer on 1 page and submit it to finish the challenge.

■Your reward

Finish the challenge and choose your reward.

Submit your written offer on day 5 to finish. Then pick 1 of these 2 rewards.

10% off

Plan A with the Head Start Award

If we accept you into Plan A, you pay $3,420, or 4 monthly payments of $895, instead of $3,800.

or
10% off

The complete set of 6 Uncommon Toolkits

Get all 6 toolkits for 10% less than the $849 set price.

■Who it is for

Join if you want to work for yourself.

You have a career and no idea yet

Day 1 starts from what you already know, so you do not need an idea to begin.

You have ideas and cannot pick 1

Day 3 gives you 4 questions that cut your ideas down to the one worth building.

You have an idea and no offer

Days 4 and 5 turn your idea into something a buyer can say yes to.

■Questions

Get answers before you start.

Yes. You only pay if you later choose Plan A or the toolkits, and finishing the challenge gets you 10% off either one.

No. Every lesson and task comes by email, so you work on your own schedule.

Yes. Everything comes by email, and each task is sized to fit into an evening.

Submit your written offer on day 5 using the form in that email. Your reward arrives by email right after.

30 days from the day you finish. Use it on Plan A with the Head Start Award price, or on the complete set of 6 toolkits.

You keep your offer. If you want help building the business around it, apply to Plan A with the Head Start Award price.

■Free 5-day challenge

Start building your offer today.

Sign up and day 1 arrives in your inbox.

Ask us anything.

Questions about the toolkits, Plan A, mentorship, or whether any of this fits where you are right now. Send it here and a real person answers, usually within a day.

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