What to Say When Someone Asks What You Charge
The pause before you answer is where most of the money goes. A price you can say out loud without flinching is a skill you can build on purpose, and it has more to do with what you say next than with the number itself.
Where Your First 10 Customers Actually Come From
They almost never arrive from the channel you spent the most time on. The pattern in how solo businesses land their opening handful is consistent enough to plan around, and it starts closer to home than most people expect.
