Free Tools / The Solo Founder Roadmap
Everyone leaving a job for their own thing gets handed the same advice. Build an audience. Find your niche. Just start. None of it is wrong. It is just not sequenced, and it is not customized to you, so you are left guessing which part applies to your situation and which part can wait a year.
Answer a few questions and get a roadmap built around where you actually are, whether you have just been laid off, are still in a 9-to-5, or have been freelancing and want to stop trading hours for money.
Six questions · in build, yours the day it lands
Free, and no account to create. One email a week, leave any time.
It is written as though everyone has the same amount of money, the same amount of time and the same foundation to build on. You do not. A sensible next step for someone with twelve months of savings is a reckless one for someone with two. Someone who has already been paid directly by a client is a great deal further along than the org chart ever let them feel. That is why the first thing this asks about is your situation, and why what comes back is a plan for you rather than a plan for everyone.
Time you did not ask for, and savings that shrink whether you use them well or not. Your roadmap works out how long you realistically have and points you at the one thing that can bring money in inside that window, so the months are not spent on the wrong work.
The paycheck is still landing, which is your advantage and the reason nothing ever starts. Your roadmap names the smallest thing you can test in the evenings and the signal that tells you it is safe to hand in your notice, so leaving becomes a decision rather than a leap.
You have proof and clients, and a limit you cannot solve by working more hours, because hours are what you sell. Your roadmap shows you what has to change about what you sell, and in what order, so income stops being capped by your calendar.
Everything below is built from your six answers, so what you get is the version for someone standing where you are standing.
What belongs in each three month block of your first year, and in what order.
The moves that get you from where you are now to a business that pays you, arranged around your situation.
The whole first year on one visual track, so you can see what is coming instead of holding it in your head.
Drawn from where these transitions usually go wrong, including the ones that feel productive at the time.
The entire roadmap condensed onto a single page worth printing and keeping where you work.
Free, with no account to create, nothing to cancel and no card anywhere in the process.
Having the order does not automatically get you through them, and both roadblocks are expensive to sit at. Every month stuck is a month of savings gone and a quarter of the plan lost, and the people who get past them are rarely the ones who tried hardest on their own.
Two or three directions all look plausible, none of them feels certain, and thinking about it for another month has never once settled it. What settles it is a method and a test, applied in one sitting alongside other people doing the same thing.
Seeing the moves and making them well are different things. On your own you learn by trial and error with real money and real months on the line, and nobody tells you the price is too low or the offer is too vague until the market has already said no. Plan A is hands-on help building a solo business that holds up, from someone who has done it twice.
It replaces the guessing. Instead of a pile of advice with no order to it, you get one path laid out across twelve months, shaped by where you are starting from, so you can see what belongs in this quarter and what belongs in the next one. Most people who read it say the relief is less about learning something new and more about finally being able to stop holding all of it in their head at once.
Because the cost of a wrong order is measured in months, and months are the one thing you cannot get back. People rarely fail at this because they picked a bad idea. They fail because they spent the first half of the year on work that only pays off later, and the money ran out before the part that earns.
No. One of the six questions is whether you have one, and roughly half the people who fill this in do not. If you are in that half, your roadmap sends you somewhere different from the person who has already picked.
Then you are somewhere on the path already, and the roadmap is more useful, not less. Freelancers in particular tend to be much further along on one part and further behind on another, and seeing that laid out is usually the point where things start moving again.
About ninety seconds. Six questions, four of them multiple choice.
The roadmap is free and complete on its own. There is a free live workshop you will hear about, and a paid program that some people go on to apply for, and neither is required to get value out of what you are downloading here. If all you ever take is the roadmap, that is a perfectly good outcome.
It gets your roadmap, then roughly one email a week about building a solo business. It is not sold, shared or handed to anyone else, and there is an unsubscribe link on every one.
Most people who end up back in a job did not lack ability. They spent their first six months on work that could have waited, the savings ran out before anything started paying, and they never found out whether the idea was any good. Knowing the order is the cheapest advantage available to you.
